It is wonderful that the society in which we live is able to achieve more favorable progress. We at NSK feel “To create brilliant progress” is our raison dʼetre - Our mission - throughout all of our corporate endeavors. The simple word “brilliant” is infused with many meanings for us, such as “complete/amazing solution,” “what people and society truly pursue,” “dramatic change in style,” and even concepts of “admirable.” The word comes with the connotation of socially ideal progress. Creation of such “brilliant” value via our “innovative grinding technology,” in which we take pride, allows us as a company to help the steady development of our customers and society in terms of deep emotion, pleasure, comfort, and convenience.

EQOH is our original acronym that uses the first letters from the four types of style upon which we place importance in the conduct and activities we engage under the NSK name.
The first letter, E, was taken from “Exciting.” It represents a feeling of being excited about new challenges and creation. Q was taken from “Quality,” and it represents the pursuit of high quality. O was taken from “Open,” representing an openness toward society. And, the H was taken from “Honest,” imparting the meaning of sincerity and righteousness. We refer to these four styles, EQOH, as the way of NSK.

Fly & Add represents the behavioral guidelines for each of us at NSK. The members of NSK engage in their jobs every day, all the while placing great importance on Fly & Add.
The meaning of Fly, you know. In this case, it implies unreservedly taken on any challenge to move forward in any job or task. The meaning of Add, you also know. In this case, it implies the adding of oneʼs own additional value in the form of commitment and stance to oneʼs job.
A company is a collection of people, and it is the overall strength of those at NSK that represents the source of its strength. NSK is a gathering of people who display their abilities to their heartʼs content.